More of my National Conference notes; enjoy.

Top 10 PR Staff Must-Haves
10. ambitious, self-starter
9. master juggler with attention to details
8. high integrity & ethical
7. relationship-builder & good listener
6. deadline maker (do not disappoint people)
5. knowledge seeker- don't scan...READ
4. tech-savvy
3. responsible, accountable
2. great attitude, team player
1. AWESOME WRITER!

strategy documents- help organize and keep you on track, keeps everyone informed of details as the program/campaigns develop.

support communities in which you do business, there is a philosophy of giving back, follow it.

Q. How do I develop a strategy document?
A. First consider what you need to know and what leadership needs to know and then look to see what the extended team need to know.

Content that goes into a strategy document: overview, key messages, event schedule, media plan, story angles, internal communication, identified open issues, roles & responsibilities, contacts, budget, & of course list the lessons learned.
who what when where & how

Have a commitment to knowledge and networking!

STAY IN LOVE WITH WHAT YOU DO!

We are the future.
Healthy competition is good for the soul.

As you can see, I took a lot of notes, the conference was amazing...finish this tomorrow when I'm not so overwhelmed with homework.